We're here to disrupt:

1) How footwear is designed. Because It's not about the shoe, its about the foot

2) How footwear is made. Because simple is better

3) How footwear is sized. Because you should be able to measure your foot with a ruler and know your size

4) How footwear is sold. We choose to support local business, eliminate retail and work directly with our community

5) How business is done. The people who purchase our products are the investors. We work and answer to them and nobody else.