Our mission

Our mission is to be an ally for individuals and companies working to create better footwear. Footwear that enhances foot function instead of damaging our feet. Footwear that is shaped according to the human foot. Footwear that is made in alignment with the natural world. 

Stripping away unnecessary elements, incorporating less materials but better materials and creating foot protection that adapts to our feet and allows uninhibited movement. 

To foster radical innovation and expanding what's possible in the space of footwear manufacturing.  


We're here to disrupt:

1) How footwear is designed. Because It's not about the shoe, its about the foot

2) How footwear is made. Because simple is better

3) How footwear is sized. Because you should be able to measure your foot with a ruler and know your size

4) How footwear is sold. We choose to support local business, eliminate retail and work directly with our community

5) How business is done. The people who purchase our products are the investors. We work and answer to them and nobody else.